I’m Too Old To Get The Point Of Snapchat’s Spectacles - And That’s Okay
Snapchat just dropped some huge news - rebranding to Snap Inc. and revealing their first piece of hardware named Spectacles. I'm struggling to understand the point of some sunglasses with a video camera attached to them, but surely it can't be just because I'm not a millennial...
Editorial: Why Nintendo Would Be Wise To Re-Brand The Wii U
Wii U. To you and I, Wii U may just appear to be two meaningless, mono-syllabic terms seemingly conjured up from the most uncreative product marketers and head honchos at the games industry's most cherished company.