Playstation movie store viral ads take us into virtual reality

So Sony's recent viral campaign to promote the newly introduced video store on PS3 presents us with a virtual reality experience that we whole heartedly crave for.

Created by the recruited agencies Studio Output and the Marshmallow Laser Factory, Sony appointed them to build a series of viral films to promote the Playstation Video Store (via the tagline 'Great films fill rooms'), which resulted in the VR shots we got here, using 3D mapping, a steadicam and head-tracking via attached Playstation Move controllers.