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About
Portfolio
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Digital Marketing
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Less Than 1% Of UK Adults Consider Loot Boxes To Be Gambling - That Needs To Change
games, editorial Jason England 04/04/2019 games, editorial Jason England 04/04/2019

Less Than 1% Of UK Adults Consider Loot Boxes To Be Gambling - That Needs To Change

Just 0.05% of adults in the UK have named loot boxes as a form of gambling. That is crazy, given the amount of airtime given to them in recent months…

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Loot Crates Are The Path To The Dark Side - Change Your Ways, EA
games, editorial Jason England 19/11/2017 games, editorial Jason England 19/11/2017

Loot Crates Are The Path To The Dark Side - Change Your Ways, EA

So EA turned the launch of Star Wars Battlefront 2 - one of the most highly anticipated games of 2017 - into a controversial storm of loot crate hell. We have one thing to thank them for, as they have officially found what is considered “too far” for micro transaction-based unlockables.

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