Blue Monday: Why Are Companies Still Using Depression As A Social Media Marketing Opportunity?
Blue Monday is here again, and yet companies continue to use the idea of depression to promote their brand or sell you stuff. Why?
![Solar Roadways – A Cautionary Tale About Crowd-Funding Cons](https://images.squarespace-cdn.com/content/v1/4ff36a2b84aecc34311d0e6c/1479329659876-EXMVJS65OY8DPR65NEOR/screen-shot-2014-05-30-at-11-25-42-am.png)
Solar Roadways – A Cautionary Tale About Crowd-Funding Cons
There’s no denying that in general, Kickstarter, Indiegogo and platforms like them have made a big impact on the way that entrepreneurs realise their ideas, and enabled some fantastic products to be mass-produced.
Unfortunately, (and sometimes hilariously) the open nature of crowd-funding means that anyone can create a campaign for any idea whatsoever. One of the worst, in my view, was Solar Roadways, which became especially concerning because its Indiegogo campaign was actually successful – in fact, it is Indiegogo’s most backed campaign ever, raising 2.2 million dollars.
The 'Mastered For iTunes' Deception
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Kickstarter Project Exposed As A Scam
Probably the first of many to be made public; but certainly not the first in the history of Kickstarter. The crowdsourced funding network has fallen victim to a scam project: a role-playing game by the name of MYTHIC: The Story of Gods and Men.